Unlocking the Power of Shareasale: A Comprehensive Guide to Successful Affiliate Marketing

Shareasale affiliate marketing 2023

Affiliate marketing has become a lucrative industry that allows individuals to earn money by promoting products or services of other companies. One of the most popular affiliate marketing platforms is Shareasale.

This platform offers a wide range of merchants to choose from, user-friendly interface, real-time tracking and reporting, and on-time commission payouts for affiliates. Additionally, Shareasale provides easy setup processes for merchants to access a large pool of affiliates and customizable commission structures.

Definition of Shareasale

ShareASale is an affiliate marketing network that connects merchants with publishers or affiliates who promote their products or services on their websites. It acts as an intermediary between merchants and affiliates by providing efficient tracking and reporting tools along with timely commission payouts for their referrals. The platform was acquired by Awin in 2017 but continues to operate independently.

History and Background of Shareasale

Brian Littleton founded ShareASale in 2000 after previously working as an affiliate marketer himself. His goal was to create a user-friendly platform that would provide advanced tools to both merchants and publishers while offering high-quality customer service. The company’s early years were challenging as they struggled to gain traction in the competitive market, but ShareASale managed to build its reputation by focusing on customer satisfaction rather than profit margins.

It became one of the most reliable affiliate marketing networks known for its easy-to-use interface, efficient tracking system, and transparent payment structure. In 2017, Awin acquired ShareASale as part of its expansion strategy into North America while allowing the platform to continue operating independently under Brian Littleton’s leadership.

Features and Benefits of Shareasale

Affiliate marketing platform

Shareasale is an exceptional affiliate marketing platform that provides a means for affiliates to earn a commission by promoting merchant products. With over 4,500 merchants to choose from, Shareasale offers a wide range of products and services in various niches such as fashion, health, and finance. This diversity makes it easy for affiliates to find the right products that match their audience’s interests.

Wide range of merchants to choose from

What differentiates Shareasale from other affiliate marketing platforms is its wide range of merchants. Affiliates have access to thousands of merchants that are ready to work with them and offer an attractive commission rate. With so many merchants on board, affiliates can easily find relevant offers for their audience.

User-friendly interface for affiliates and merchants

Shareasale has a user-friendly interface that makes it easy for both affiliates and merchants to navigate through the platform. The dashboard is well-organized with all the essential features such as tracking links, creatives, reports all in one place. As an affiliate or merchant on Shareasale, you don’t have to be tech-savvy to use the platform effectively.

Real-time tracking and reporting

One advantage of using Shareasale is its real-time tracking system. Affiliates can track their clicks, sales commissions generated in real-time through their account dashboard. Merchants can also track their sales performance in real-time using detailed reports provided by ShareASale.

Commission payouts on time

ShareASale ensures that payment is made promptly every month on time without fail; this gives peace of mind knowing that your hard work will be rewarded at the end of the month.

Merchant services

Easy setup process for merchants

Shareasale provides an effortless and straightforward process for merchants to set up their account. The registration process is quick, and it doesn’t require much technical knowledge.

Access to a large pool of affiliates

Merchants who join ShareASale have access to over 200,000 active affiliates, making it easy to find relevant partners who can promote their products or services.

Customizable commission structures

ShareASale gives merchants the ability to customize commission structures based on product categories and performance. Merchants can also set different commission rates for individual affiliates based on their level of engagement. This feature enables merchants to motivate affiliates with higher commission rates, which can translate into more sales and revenue.

How to Get Started with Shareasale

Whether you want to become an affiliate or a merchant on Shareasale, signing up is easy and straightforward. Follow the simple steps below to set up your account on this reputable affiliate marketing platform.

Signing up as an Affiliate or Merchant

The first step to joining Shareasale is selecting your account type — affiliate or merchant. As an affiliate, you earn commissions by promoting products and services from various merchants. Merchants, on the other hand, can list their products and service offers on Shareasale’s platform for affiliates to promote and earn commissions.

To sign up as an affiliate or merchant, go to the Shareasale website, click “Sign Up” at the top right corner of the page and fill out the registration form. Once you submit your application, expect approval within two business days.

Setting Up Your Account Profile

After approval of your registration application, you will need to log in to your account dashboard and update your profile with personal information such as name, contact details and payment preferences. This information is necessary for payout processing once you start earning commissions from referred sales.

You will also need to provide specific information if you are a merchant setting up shop on Shareasale’s platform. Some details include setting commission rates for affiliates per sale made through their referral link and product data feeds for affiliates who want access to inventory data.

Finding And Applying To Programs

Once signed in as an affiliate or merchant, it’s time to start browsing programs that interest you on Shareasale’s platform using search filters such as categories. Once a program catches your eye, click “Join Program,” wait for approval by the merchant (if applicable) then get started promoting their products or services on your blog, social media page, or website.

For merchants, Shareasale’s extensive pool of affiliates is a valuable asset. After setting up your affiliate program and listing products and service offers, you can then wait for affiliates to find and apply to promote your brand.

You also have the option of directly inviting affiliates to promote specific products based on their audience interest. By following these steps, you will be well on your way to earning commissions as an affiliate or gaining exposure as a merchant.

Niche Subtopics on Shareasale

How To Choose The Right Affiliate Program On ShareASale

One of the most important aspects of becoming a successful affiliate marketer with Shareasale is choosing the right affiliate program to promote. When selecting an affiliate program, you should consider several factors, such as the commission structure, product or service relevance to your audience, and payout frequency.

Firstly, commission structure refers to how much you will earn for each sale generated from your referral link. Some programs offer a one-time payment while others provide recurring commissions for every sale made by customers who were referred by you.

Understanding the commission structure can help you predict your potential earnings and make informed decisions about which programs to join. Secondly, it’s important to consider the relevance of products or services that you will be promoting as an affiliate.

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It’s crucial that the products or services align with your niche and resonate with your audience. This makes it easier for potential customers to trust your recommendations and follow through on purchasing.

Payout frequency is another factor worth considering before joining an affiliate program on Shareasale. Depending on the program’s terms and conditions, payouts could be made monthly or quarterly which impacts cash flow management.

How To Use Datafeed On ShareASale

Shareasale provides its users access to Datafeeds – files containing information related to a merchant’s product catalog including item names, prices, descriptions etc… Datafeeds are powerful weapons in assisting affiliates in driving traffic using SEO tactics such as creating comparison tables or content optimization strategies. To use datafeeds effectively in Shareasale requires familiarity with spreadsheets since datafeeds are usually provided in csv format (spreadsheet). It’s also essential that affiliates keep their website updated regularly while synchronizing it with their data feed file updated from their partner merchant.

Another handy feature when working with datafeeds in Shareasale is the ability to set up automated product updates. This ensures that your website or blog displays the most current and accurate information from your chosen merchant’s catalog, without requiring manual intervention.

How To Optimize Your Affiliate Marketing Strategy On ShareASale

Optimizing an affiliate marketing strategy on Shareasale is crucial for achieving success on the platform. One of the ways to optimize an affiliate marketing strategy is to track and analyze performance metrics.

You should be tracking metrics such as click-through rates, conversion rates, average order value (AOV), revenue per click (RPC) and return on investment (ROI). Another technique for optimization is to promote products using different channels such as social media ads or email campaigns.

By diversifying your promotion efforts, you increase the chances of reaching a wider audience and generating more sales. It’s important to continuously test different strategies such as discount codes or seasonal promotions – this allows affiliates to identify what works best in driving traffic towards their chosen merchant’s catalog while maximizing revenue potential.

Rarely Known Small Details about Shareasale

Shareasale was founded in the year 2000 by Brian Littleton

Shareasale was founded in the year 2000 by Brian Littleton. The company began as a small startup based in Chicago, with just a handful of employees. Over the years, Shareasale grew to become one of the most successful affiliate marketing platforms in the industry.

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Throughout its growth, Shareasale has remained true to its core values of integrity, transparency, and innovation. Brian Littleton is still actively involved in running Shareasale today.

As CEO and founder, he continues to drive the company’s growth and success. Under his leadership, Shareasale has expanded its offerings and services to meet the evolving needs of both affiliates and merchants.

ShareASale has over…

As of 2021, ShareASale has over 4,500 merchant programs listed on their platform. These merchants come from a variety of industries including fashion, home and garden, food and drink, health and wellness – just to name a few.

What’s more impressive is that they have over 700k registered affiliates who promote these merchants’ products for commissions. In addition to their robust selection of merchants and affiliates on their platform today – it’s important to note that ShareASale is committed to continuously improving their platform for all users involved from day one till now with constant updates in technology that make it easier for users – new or old- navigate through their day-to-day tasks.


The history behind ShareASales’ success story is remarkable with its CEO remaining at its forefront since inception; it’s evident why they’ve remained an industry leader for so long as reflected through their active involvement in creating opportunities for both affiliate marketers and businesses alike through continuous development. With over 20 years’ experience, ShareASale’s excellent reputation and range of services are second to none. ShareASale is a must-consider platform for any business looking to expand its digital marketing presence while also providing bloggers, affiliate marketers, and content creators with an option for monetization.

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